Globacom has once again demonstrated its commitment to Nigeria’s rich cultural heritage by supporting the 2026 Ofala Festival in Onitsha as the official sponsor. The partnership, which has continued for over 15 years, highlights Globacom’s dedication to celebrating and sustaining cultural traditions that preserve identity, strengthen communities and contribute to the nation’s social and cultural development.
The 2026 edition, which marks the 25th Ofala of the reign of the Obi of Onitsha, Igwe Nnaemeka Alfred Achebe, is themed “Igba Mbo, Iga N’Iru – Strive and Advance: From Resilience to Progress.” The theme resonates strongly with the history and character of Ndi Onicha, whose story is one of resilience, enterprise, adaptability and an enduring determination to advance.
According to Globacom, its continued association with Ofala reflects the Company’s belief that cultural heritage and national development are complementary forces. “For Globacom, Ofala is more than an annual cultural celebration. It is a living expression of identity, continuity and collective aspiration. Our sustained partnership reflects our belief that preserving heritage and advancing society are not competing imperatives, but mutually reinforcing pillars of a progressive nation,” the Company stated.
The telecommunications giant added that the partnership also aligns with its “Never Settle for Less” philosophy, which encourages Nigerians to honour their foundations while continually pursuing greater possibilities. “Never Settle for Less is a philosophy of progress: to respect the foundations upon which we stand, while seeking to broaden possibilities, deepen impact and move the nation forward. We are proud to support a cultural institution that honours its roots while engaging the future,” Globacom said.
Over the years, Ofala has evolved from a sacred royal rite of renewal into a major platform for cultural affirmation, community engagement and social development. The 2026 programme features the Obi’s sacred period of seclusion and ceremonial emergence, the Medical, Health and Wellbeing Community Outreach, the international Oreze Art Exhibition, the Youth Carnival, and the grand finale of Iru Ofala and Azu Ofala.
For Globacom, supporting Ofala therefore goes beyond conventional sponsorship to represent corporate citizenship and cultural stewardship — an investment in preserving the memory, meaning and continuity of a people. The Company noted that the festival’s ability to draw strength from its ancestral foundations while embracing the future mirrors its own commitment to innovation, connectivity and digital inclusion.
As the people of Onitsha gather to celebrate another chapter in the history of the revered institution, Globacom remains proud to stand alongside them in honouring a heritage that continues to inspire generations.
