MAGGI Chicken flavour seasoning cubes have been relaunched with a refreshing
blend of spices including onion, turmeric and celery and a boosted Chicken flavour to
delight even more Nigerian consumers. It is also now available in double-cubes for
double the convenience which also translates into reduced packaging materials. This
milestone marks a win for consumers and for the planet as Nestlé works towards a
waste-free future.
The announcement was made on the sidelines of MAGGI Creators Conference, a
new platform to connect the brand with food enthusiasts, chefs and food content
creators. The event, organized in partnership with TikTok, was an opportunity for
experts to share their knowledge and collaborate on innovative digital food
storytelling to UNVEIL the double goodness of the all-new MAGGI Chicken flavour
seasoning cubes.
Wassim Elhusseini, Chief Executive Officer of Nestlé Nigeria, commented: “We are
excited to announce the relaunch of MAGGI Chicken Flavour Seasoning Cubes to
bring an enhanced culinary experience to Nigerian consumers. With the double cube
format, we are on a journey to reduce packaging used in our production process by
25%. This approach is part of Nestlé’s ongoing efforts to protect our planet. We
remain committed to growing our business in Nigeria sustainably.”
Rahamatou Palm Zakari-Adamou, MAGGI Category Manager at Nestlé Nigeria,
added: “We are dedicated to providing seasoning cubes that enhance mealtimes for
millions of Nigerian families. MAGGI has been a part of Nigerian cuisine for decades
and is committed to always deliver delicious taste and aroma as well as remain a
trusted ally to the Cooks.
Nestlé leverages insights and feedback from consumers to develop products
adapted to local preferences and cooking styles.
MAGGI seasoning cubes are sold all over Nigeria.
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About Nestlé Nigeria
Nestlé Nigeria is one of the largest food and beverage companies in Africa. The Company’s purpose
is to unlock the power of food to enhance quality of life for everyone today and for generations to
come. For over 62 years of its operation in Nigeria, Nestlé has delighted consumers around Nigeria
by consistently delivering high quality nutritious food and beverages under its iconic brands: MAGGI,
MILO, GOLDEN MORN, NESTLÉ PURELIFE, CERELAC, NESCAFÉ and NIDO.
With 3 manufacturing sites, 7 branch offices and a head office located in Lagos, Nestlé Nigeria is a
force for good, helping to improve the wellbeing and livelihood of individuals and families to build
thriving communities while taking action to protect the planet.
