Verve, Africa’s leading payment card and digital token brand, has officially launched the sixth edition of
its acclaimed Verve GoodLife Promo—a nationwide campaign designed to reward loyal cardholders
across Nigeria with exclusive discounts, cashback, and premium lifestyle experiences. This initiative
underscores Verve’s commitment to enhancing the everyday lives of Nigerians by offering tangible value
through seamless card usage.
At a media briefing in Lagos, Verve unveiled the campaign alongside its strategic vision for the financial
year, emphasizing innovation, financial inclusion, and enriched consumer engagement. The brand aims
to accelerate digital transformation and embed its services into daily lifestyles, driving convenience and
empowerment with every transaction.
The Verve GoodLife Promo offers cardholders exciting rewards at select merchants nationwide,
including popular brands such as Quickteller, The Place Restaurant, Market Square, Chowdeck,
BuyPower, and AliExpress. By delivering both convenience and value, the campaign promotes wider
adoption of secure, cashless payments while making everyday shopping more rewarding.
Speaking at the official launch of the Verve GoodLife Promo 6.0, Chidike Oluaoha, Divisional Head,
Interswitch Group, described the initiative as both a celebration of customer loyalty and a call to action
for broader financial inclusion.
“This year, we are charting a bolder course,” he said. “We are not only rewarding our cardholders
through various promotional campaigns but also doubling down on our vision to be an enabler of
growth, possibility and the good life for every Nigerian.
Our goal is to consistently deliver value in the moments that matter—whether in everyday spending or
life’s significant milestones by making Verve the card of choice for secure, seamless, and rewarding
transactions. As we introduce new innovations and partnerships in the coming months, our focus
remains on deepening financial access, supporting businesses, and enriching digital payment
experiences.”
Designed to drive large-scale consumer engagement, the Verve GoodLife Promo 6.0 inspires usage
across everyday lifestyle categories, from dining out and ordering food online to utility payments and
retail shopping, offering ease, access, and tangible rewards.
With over 85 million Verve cards in circulation and a rapidly growing acceptance network, Verve
continues to deliver impact at scale. The GoodLife Promo 6.0 builds on this momentum by directly
rewarding cardholders, promoting cashless adoption, and reinforcing the brand’s role in advancing
Nigeria’s financial inclusion agenda.
In a time of shifting economic realities and rising consumer needs, Verve’s campaign goes beyond
transactions, it transforms experiences. By aligning incentives with everyday behaviour, the initiative
supports Nigeria’s transition toward a fully digital economy and empowers more Nigerians to truly live
the GoodLife
